Site Promotion Overview

Traffic Navigation
Traffic (you are here)
- Non-Internet Marketing
- Return Traffic & Email Mktg
- Links from other sites
- Discussion Boards
- Search Engine Promotion
- Pay Per Click
If you aren't familiar with running a web site you might be surprised to find that getting visitors (or "hits") is the most important thing you will do. You can spend tens of thousands of dollars hiring the most expensive web designers and have an glorious website, but if you do not get interested people to see it, your money will be wasted. Some of the most successful sites have very simple designs but the site owners take an active roll in making sure the promotion is done right.

Web site promotion is an expanding industry methods to increase traffic are evolving by the minute. So as you start to take an active roll in the destiny of your site, buckle your seat belt because even the most seasoned professional is likely to get whiplash on this ride.

Working to increase web site traffic involves a number of components and it will take a blending of these in order to be successful. Since each of these traffic generating component has complete books devoted to them, what we will focus on here is giving an overview and direct you to some of the best resources for details.

 

The absolute number 1 thing you need to do to increase and maintain web site traffic is to continually devour as much information as possible. Just as high web site traffic can be fleeting, low traffic can quickly turn positive with the right current knowledge. Do not be content with with either your web site traffic, the success of your search engine promotion, or any one source of information. Be critical of your site, analyze similar sites, and read read read.

It is important to note before we begin that if you are on a limited budget, generating web site traffic can take months and in some cases up to a year or more. Though the internet philosophy is partially based on free (or at least "free flow" of) information, the truth is that today's successful cyber marketing has itself followed a natural path toward capitalism. There still are some major organizations that are based on free databases and organization/categorization of sites, and though it is important that they survive, they have their own problems that are inevitable in any non-profit organization.

Our web page optimization guidelines is a seperate overview topic that can be found by clicking here.

 

Web Site Traffic Generating Components

We purposely placed search engines and internet based advertising at the end to put emphasis on the idea that there is more to a successful web site marketing campaign than just submitting your site to search engines. You need to know that in many cases this will drastically fall short of your expectations and there is a good chance that it will not increase your web site traffic at all.

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